Channel: Gartner for Marketers

Category: News & Politics

Tags: cmo prioritiesask anything about marketingmarketing prioritymarketing newsmarketing trendmarketing insightscmo rolecmo trends

Description: The role of the chief marketing officer has undergone a head-spinning transformation over the last decade. Once the chief of all things creative and brand, many CMOs today are now responsible for every aspect of the customer experience. We sat down with Chris Ross, VP Analyst, Gartner, to answer a commonly asked question that we see a lot: How has the CMO role has evolved over the past year? How have priorities and the influence they now have over business outcomes and overall growth shifted? Discover more insights about the changing role of the CMO: gartner.com/en/articles/how-the-cmo-role-has-evolved-and-what-s-next